The both abstract and subtle hint of the heritage, with the clean modern font and optimistic use of colour make this a distinctive and confident first draft of the logo. From here, we are already having ideas about trying out texture and even pattern.
Inspired by the existing architecture of the church building, and influenced by the Autumn personality, the surface patterns and brand elements are a mix of intricate pattern, slightly wobbly illustration, interesting image treatment and natural texture. We are excited to see how these surface patterns might engage more with the brand elements.
Rolled out over potential printed material, we can see how the whole brand works together. It will be great to see how the branding develops from here, and how it will work with any material that is decided upon. We will continue to share these developments with you as we go along.
Note: The images used in the printed material are placeholders, and not our own images. Sources unknown.