08 August 2016

Colour psychology for your business

If you missed our last post 'Which seasonal personality is your brand?', then catch up with that first.

Having discovered the 4 seasonal personalities and their characters in our last post, here we are moving on to finding out how colour psychology fits into that. This will enable you to not only define the right personality for your business, but to ensure that your colour palette is consistent with that season, in order to communicate your character most effectively.

The confident, creative and inclusive traits that we discovered that Spring carries in the last post, are really reflected in the palette. Taking a beautiful bunch of Spring flowers as an example, here you can see that colours are light, bright, and clear. The palette reflects the Spring personality with it's happy, youthful, and fresh vibe.

Aspirational, responsible, and calm are all characteristics of the Summer personality. Like within this beautiful seascape at sunset, colours are soft and muted. An understated, quiet mix of sophistication, femininity, and substance.

The Autumn personality with all it's ambition, passion and love of nature is reflected in the natural scenes around us in this truly intense season. Colours are earthy, bright and warm, with powerful depth and strength - just like the natural world.

Distinctive, bold and uncompromising, Winter colours are as dramatic and decisive as it's attributes, while remaining clean and cool.

As you might have noticed in these example, colours in the spectrum overlap in the seasons, and in these cases, it is more about the shade than the colour itself. A clean coral for instance, would fall into a Spring personality, but a bright earthy orange would be Autumn. Putting colours into seasonal personalities helps us to understand the differences between the shades of each colour in the spectrum. To help you to understand this further, and refer back to, we have created the following guide (download here)...

In our next post we will look into separating your brand character from your own, but until then, enjoy discovering yourself in defining your brand character.

Photo sources - All photography utilised from our seasonal Pinterest boards, original sources unknown.

No comments:

Post a Comment

Leave us your thoughts - we love to hear from our readers!

Related Posts Plugin for WordPress, Blogger...