26 July 2012
A Birthday Speech!
So today marks Leaff's second Birthday, and I am particularly proud of the last year. Things at Leaff have gone from strength to strength, and I have in turn, worked with some truly amazing clients. So first of all, I want to say a specific, huge, and humble thank you, to each and every person and company who I have had the pleasure of working with to date.
As you may have heard though our Facebook and Twitter pages, big changes are due to happen within Leaff, which I have been looking forward to sharing with you for some time now...
A New Director
Last month saw a momentous moment, as a new and fellow Director was added to Leaff. Jay is not only an extremely talented designer, but the only other person that I know of who is as passionate about what he does as I am. He is also my husband, and he is great at that too! He will be joining Leaff in a working capacity for the very first time next month, and I can't wait to introduce you all to him.
For some of you, it may even be news that until now, Leaff has been run single handedly by me, Kate. However, Leaff was always a joint vision and dream between Jay and I since we first met 5 and a half years ago. Therefore, in the background, Jay has always been on hand with bucketfuls of support, throughout the sometimes trying and very exciting last 2 years of Leaff. At some points I think I have even talked of 'our' and 'we' rather than 'my' and 'me', because in my head, Leaff has always been half of Jay. So as you can imagine, this is not only a milestone for Leaff, but a milestone for us personally too.
Not only will we have a new, extra voice to Leaff, we will also be making some exciting changes and developments within our shop and our brand. Shop-wise, 2 new designs are currently in production
which complete our letterpressed 'Garden Bird' range. These new editions will be added to our shop
next month, when we will also be looking forward to getting our 'Magic Little Christmas' robin cards
back in stock for the festive season. A range of stockists from around the local area will also be beginning to stock our full range too, which we are very excited about, and which we will release full details for soon.
Brand-wise, having developed so much over the last 2 years, since Leaff was launched, we feel that this now warrants a refresh of our brand. This will be something that Jay will be getting his teeth into with me when he begins at Leaff next month. Not only will the changes see a tighter visual to us generally, but it will also work right across our website, which we are looking to overhaul quite drastically. Being the sole engine for Leaff and with such rapid developments happening over the last year, it has been extremely difficult to keep the website up to date. Our portfolio desperately needs reshooting, which has taken a bit of a hit with all of our cameras breaking at once, but we are about to invest in some very exciting equipment to bring things right up to speed. Watch this space!
So lastly - but not leastly - I would like to raise a slice of this delicious cherry cake, to all of you who have supported Leaff - clients, fans and anybody who has spent any of their time reading my posts, whether that has been on here, Facebook or Twitter. I would also like to raise a slice to myself, because we should always recognise our own hard work and achievements - and lastly to Jay, for the amazingly exciting years that we have to come at Leaff!