For those of you who own a company or those of you that are interested in design and communication, this is a definite good read.
One of the biggest global branding agencies, Interbrand, gives us the '10 Principles of Brand Strength'. A fantastic read, delving into why a brand is so important and how it forms the backbone of a company. It shows us how a brand can make a company, when adhered to in every sense, and what happens when a brand loses direction.
When you think of a brand, you may think of purely the aesthetics. A fresh, memorable logo... a strong colour palette... but in actual fact, it runs much deeper than this. A brand is not just what your company looks like, it is who your company is. It is the decisions that you make as a company, the people who represent the company and how the company communicates with it's customers. So everything you do as a company, is part of the brand.
Using well known brands to illustrate how a good brand will work for you, and how you can lose it all, it touches upon these 10 principles:
Grab a cup of tea, and follow this link for what I believe could be one of the most important reads for your company: www.interbrand.com