18 August 2014

Studio Time: Emily Steel, Brand Development

Emily Steel is an up and coming Independent Funeral Celebrant, offering bespoke non-religious and semi-religious funeral services, tailored to the individual needs and wishes of families and their deceased.

She needed a brand that would communicate how professional, warm and approachable her business is, as well as keeping her image as calm and respectful as possible to her bereaved audience. Emily needed a brand that would make her stand out from her competitors, and win the attention of her target market at the same time.

The design idea for Emily's brand flowed along the idea of the natural world - a logo that offers stability and comfort, an earthy and calming palette, and organic, natural surface patterns.

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