25 July 2016

Which seasonal personality is your brand?

Figuring out your brand personality provides a solid base to start from to ensure that your branding is communicating the right things to your target market. It needs to be on point and it needs to be consistent. Intrigued? Grab a brew now and join us for a well spent 5 minutes.

Using the seasons to define your brand personality is a sure-fire way to obtain consistency and a clear message to your target market. And I don't just mean in your visual branding, but in your processes, communication, and in your multi-channel marketing. It provides a solid framework for you to work from, giving clarity and direction - an excellent starting point for any business.

As you might have guessed, there are 4 seasons - Spring, Summer, Autumn & Winter.

Confident, creative, inclusive and forward thinking, Spring is exciting to be around, open and reliable. Businesses in this season might include creatives.

Aspirational, sophisticated and responsible, Summer is calm to be around, traditional and a perfectionist. Businesses in this season might include those in the wedding industry.

Full of ambition, challenge and passion, Autumn is a campaigner, and a nature lover. Businesses in this season might include those selling fairtrade goods.

Distinctive, uncompromising and future-facing, Winter is bold, specialist and reliable. Businesses in this season might include high-end Jewellers.

What season do you think your business fits into? And don't forget - this is about your business and not you. Think about the product or service that you offer and not your own personality.

We will discuss more about separating your business character from your own in due course, but join us again in a fortnight, when we will look at Colour Psychology, and how this fits into these seasons.

04 July 2016

Hidden Valley Camping // Inspiring the Small

Last month we ventured into the wilds of Worcestershire to take our small on his first camping trip. We stayed local (just incase), though we were sure he would love it... and we weren't wrong!

Hidden Valley (very aptly named) is an absolute gem of a site, based in Tenbury Wells, within the rolling meadows of a family farm. The owners launched the wild camp site only a couple of months before our visit, having very carefully and subtly created pitch sites for visiting tents and their own 2 beautiful bell tents. With compost toilets and solar powered lighting to boot, this site is as sympathetic as you can get to the land it lays within.

With a bounty of wildlife and natural exploration to be had, we wasted no time in animal finding and watching, once our tent was set up! Frogs, Red Kite, Muntjac and Pheasants were all spotted - and heard! - on our stay.

Our small delighted in role-play, creating his own version of what he saw with twigs, a mallet, grass and leaves - while he 'mowed' his fields with his tractor, we made hay bales with the grass for him to carry away again. Role-playing has always been so important for him to process his new experiences.

Our days were spent with early starts at sunrise, copious amounts of fresh air, walking and climbing, the joy of dining al fresco at every meal, and subsequent early sleeps.

This place was magic, and thoroughly good for the soul. One month on our small is still talking about and role-playing our time at Hidden Valley - there is no doubt that the rest of the summer will see more wild camping trips for us. There really is nothing like being that close to nature.

Have you ever considered taking your small for a wild camping adventure? Do you know of any other camp sites as eco and secluded as this one? We would love to hear from you.
Related Posts Plugin for WordPress, Blogger...