Studio Time: Nurture, Brand Development

Nurture are childcare, play and education specialists, who came to us last Autumn to set up their exciting company with a knock-out brand.

Nurture needed a brand that would be unique, friendly, approachable, warm and sensitive. They needed to get across their expert, dependable and supportive approach, while allowing their open, fun and exciting nature to shine through.

The design idea stemmed from their company mantra, 'nourishing and nurturing by stimulating curiosity and offering opportunities to explore, experiment, and understand', coupled with inspiration from shape-sorters, and how they look to do just this.